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Stated Choice Methods: Analysis and Applications
Cambridge University Press
|
David A. Hensher
| ¿ø¼ | 2012-09-07
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Multidisciplinary graduate and practitioner guide offering the theory and application of stated choice methods.
Hispanic Marketing: A Cultural Perspective
Butterworth-Heinemann
|
Felipe Korzenny
| ¿ø¼ | 2011-08-10
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Data Mining and Market Intelligence for Optimal Marketing Returns
Butterworth-Heinemann
|
Domingo Tavella
| ¿ø¼ | 2011-07-27
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The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical ...
Fundamentals of Marketing Communications
Sage Publications (CA)
|
David C. Arnott
| ¿ø¼ | 2011-06-30
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Creativity in Product Innovation
Cambridge University Press
|
Jacob Goldenberg
| ¿ø¼ | 2010-12-09
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Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifia...
Creativity in Product Innovation
Cambridge University Press
|
Jacob Goldenberg
| ¿ø¼ | 2010-12-09
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Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifia...
The Free Agent Marketing Guide
New Year Publishing LLC
|
Douglas P. Florzak
| ¿ø¼ | 2010-11-01
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With the help of this guide--which lists 180 resources and over 100 profit-driving marketing ideas--any free agent, independent consultant, contractor, or freelancer can master many mar...
Grundlagen Der Betriebswirtschaftslehre Zweiter Band: Der Absatz
Springer
|
Erich Gutenberg
| ¿ø¼ | 2010-10-28
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Economics and Consumer Behavior
Cambridge University Press
|
Agnus Deaton
| ¿ø¼ | 2010-09-22
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The book focuses on applications of the duality theory to welfare economics and econometric analysis.
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Select Books (NY)
|
Steve Yastrow
| ¿ø¼ | 2010-01-01
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Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Edited by Karin Tollin, Antonella Caru
WILEY
|
Karin Tollin
| ¿ø¼ | 2009-12-29
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Strategic Marketing Management: A Process Based Approach
Cengage Lrng Business Press
|
Luiz Moutinho
| ¿ø¼ | 2009-11-01
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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management an...
How to Make Real Money Selling Books (Without Worrying about Returns): A Complete Guide to the Book Publishers' World of Special Sales
Square One Publishers
|
Brian Jud
| ¿ø¼ | 2009-10-15
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This comprehensive work provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore, no matter what size publisher you are ...
Doing Anthropology in Consumer Research
Left Coast Press
|
Patricia L. Sunderland
| ¿ø¼ | 2009-09-15
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An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authorsa own researchafrom coffee in Bangkok an...
Guerrilla Marketing in 30 Days
Entrepreneur Press
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Jay Conrad Levinson
| ¿ø¼ | 2009-08-01
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Same winning guerrilla plan with added. techniques and tools for todays. marketplace. Updated with fresh examples, the latest techniques and. trends, new success stories and new, practi...
Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition
Career Press
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Lauron Sonnier
| ¿ø¼ | 2009-07-01
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To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your busine...
Punk Marketing: Get Off Your Ass and Join the Revolution
HarperBusiness
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Richard Laermer
| ¿ø¼ | 2009-05-19
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In quick chapters, this punched-up guide is for creative types and marketing zealots seeking to overthrow the remains of marketing as it is known today. Graphics.
Relationship Selling
McGraw-Hill
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Mark Johnston
| ¿ø¼ | 2009-03-27
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Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling ...
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
WILEY
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Heather F. Lutze
| ¿ø¼ | 2009-03-09
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Building Routes to Customers: Proven Strategies for Profitable Growth
Springer
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Peter Raulerson
| ¿ø¼ | 2009-03-05
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