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  Reliability Rules: How Promises Management Can Build Your Company Culture, Bid Your Brand, and Build Your Bottom Line  
Racom Communication | Don E. Schultz | ¿ø¼­ | 2009-05-15  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 48,900¿ø ¡æ ÆÇ¸Å°¡ 36,200¿ø (26%) | ¸¶Àϸ®Áö 490¿ø(1%)
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  Successful Email Marketing Strategies  
Racom Communication | Middleton Highes | ¿ø¼­ | 2009-03-01  
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Á¤°¡ 69,900¿ø ¡æ ÆÇ¸Å°¡ 48,900¿ø (30%) | ¸¶Àϸ®Áö 700¿ø(1%)
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  Open Me Now: Direct Mail Envelopes That Work...and Those That Don't  
Racom Communication | Herschell Gordon Lewis | ¿ø¼­ | 2008-10-01  
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Á¤°¡ 30,700¿ø ¡æ ÆÇ¸Å°¡ 22,700¿ø (26%) | ¸¶Àϸ®Áö 310¿ø(1%)
  The IMC Handbook: Readings & Cases in Integrated Marketing Communications  
Racom Communication | Susan K. Jones | ¿ø¼­ | 2008-10-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 70,900¿ø ¡æ ÆÇ¸Å°¡ 55,300¿ø (22%) | ¸¶Àϸ®Áö 710¿ø(1%)
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This handbook detailed information about solving marketing problems with an integrated solution.
  Asinine Advertising: How Stupid and Unethical Advertising Costs You Money  
Racom Communication | Herschell Gordon Lewis | ¿ø¼­ | 2008-10-01  
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Á¤°¡ 32,100¿ø ¡æ ÆÇ¸Å°¡ 25,000¿ø (22%) | ¸¶Àϸ®Áö 250¿ø(1%)
  Creative Strategy in Direct & Interactive Marketing  
Racom Communication | Susan K. Jones | ¿ø¼­ | 2008-10-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 69,900¿ø ¡æ ÆÇ¸Å°¡ 51,700¿ø (26%) | ¸¶Àϸ®Áö 700¿ø(1%)
The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direc...
  The Business of Database Marketing with CDROM  
Racom Communication | Arthur Middleton Hughes | ¿ø¼­ | 2008-10-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 69,900¿ø ¡æ ÆÇ¸Å°¡ 51,700¿ø (26%) | ¸¶Àϸ®Áö 700¿ø(1%)
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  Hot Appeals or Burnt Offerings: Do's and Don'ts for Twenty-First Century Fundraising  
Racom Communication | Herschell Gordon Lewis | ¿ø¼­ | 2008-10-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 34,900¿ø ¡æ ÆÇ¸Å°¡ 27,200¿ø (22%) | ¸¶Àϸ®Áö 270¿ø(1%)
  Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry  
Racom Communication | Charlie Hughes | ¿ø¼­ | 2008-10-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 39,100¿ø ¡æ ÆÇ¸Å°¡ 28,900¿ø (26%) | ¸¶Àϸ®Áö 390¿ø(1%)
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  Print Matters: How to Write Great Advertising  
Racom Communication | Robert Lauterborn | ¿ø¼­ | 2008-03-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 39,100¿ø ¡æ ÆÇ¸Å°¡ 27,400¿ø (30%) | ¸¶Àϸ®Áö 390¿ø(1%)
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  Customer Churn Reduction and Retention for Telecoms: Models for All Marketers  
Racom Communication | Arthur Middleton Hughes | ¿ø¼­ | 2007-10-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 83,900¿ø ¡æ ÆÇ¸Å°¡ 62,100¿ø (26%) | ¸¶Àϸ®Áö 840¿ø(1%)
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  Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity  
Racom Communication | J. Walker Smith | ¿ø¼­ | 2004-10-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 48,900¿ø ¡æ ÆÇ¸Å°¡ 36,200¿ø (26%) | ¸¶Àϸ®Áö 490¿ø(1%)
Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on "force-feeding" marketing messasges to ...
  Sales & Marketing 365 with CDROM  
Racom Communication | James Obermayer | ¿ø¼­ | 2003-12-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 25,100¿ø ¡æ ÆÇ¸Å°¡ 19,600¿ø (22%) | ¸¶Àϸ®Áö 200¿ø(1%)
Years of sales and marketing wisdom will be at you fintertips with this book. Readers will learn to be more productive and more effective, which will help them make more money. This tre...
  On the Art of Writing Copy  
Racom Communication | Herschell Gordon Lewis | ¿ø¼­ | 2003-09-01  
Á¾ÇÕÆòÁ¡ ¤Ó ¼­Æò(0°³)
Á¤°¡ 48,900¿ø ¡æ ÆÇ¸Å°¡ 36,200¿ø (26%) | ¸¶Àϸ®Áö 490¿ø(1%)
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