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BOXING PLATO'S SHADOW: An Introduction to the Study of Human Communication

   
지은이 Mary Brown   |   출판사 McGraw-Hill  |   발행일 2014년 09월 03일   |   언어 : English
 
판매가 55,600원40,600원 27%
마일리지 1% 560원
발행일 2014-09-03 | 중량: 0.17 kg | 사이즈: 15.4*22.9*0.7 cm
ISBN 0072508612 | 9780072508611
기타정보 원서 | 114쪽 | $ 39.75 | Paperback
예상입고일 10~15일 소요예정 (근무일기준)
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    Designed to introduce students to the academic discipline of Communication, this brief, supplementary text describes the scope and methods of Communication Study, and sketches its history from the work of the early sophists to contemporary research efforts. The authors address the subject inclusively, arguing that Communication Study is a sound social science, a humanity, and a practical art. Discussions of methods are balanced, including quantitative and qualitative social science, and modern and postmodern critical approaches. The book helps explain why, despite its long and venerable history of scholarly endeavor, Communication continues to struggle for recognition of its legitimate place in the academy. Throughout, the authors emphasize the field's durability over more than two millennia and the merits of multiple systematic approaches to the study of communication.

    This book serves well in introductory Communication courses, and (as an overview) in methodology courses, and may also be useful for beginning graduate students as an orientation to the discipline.

    Foreword to Instructors
    Note to the Students
    Introduction
    Chapter 1 The Beginning of Communication Study
    A Market for Communication Knowledge and Skill
    The Sophists
    Plato's Shadow
    Aristotle's Resolution
    Boxing Plato's Shadow
    Contributions of Plato and Socrates to the Study of Communication
    Chapter 2 Communication Study from Aristotle's Time to the 20th Century
    Rhetoric in Egypt and Rome
    Rhetoric in Christian Europe
    New Relevance for Rhetoric in England and the New World
    Elocution
    A Changing Academic World and the Birth of a New Discipline
    Chapter 3 Humanistic Study of Communication in the 20th Century
    Rhetorical Scholarship and the Practical Art of Speech
    Rhetorical Theory Evolves
    Hermeneutics and Postmodernism in Rhetorical Scholarship
    Chapter 4 The Emerging Social Science of Communication Study
    Social Science
    Quantitative and Qualitative Methods in Social Science
    Summary: The Nature of Social Science
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