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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (2/E)

   
지은이 Merrill R. Chapman   |   출판사 APRESS  |   발행일 2006년 10월 01일   |   언어 : English
 
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판매가 35,000원26,200원 25%
마일리지 5% 1,750원
발행일 2006-10-01 | 중량: 0.51 kg | 사이즈: 15.5*22.8*2.6 cm
ISBN 1590597214 | 9781590597217
기타정보 원서 | 373쪽 | $ 24.99 | Paperback
예상입고일 10~15일 소요예정 (근무일기준)
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    Book Description

    In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.

    Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry.

    The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it




    Features an interesting preface and interview with Joel Spolsky of "Joel on Software"
    Offers practical advice on avoiding PR disaster
    Features actual pictures of some of the worst PR and marketing material ever created
    Is highly readable and funny
    Includes theme-based cartoons for every chapter
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