|A revolutionary behavioral approach to a. timeless business topicnetworking.
Many people fail in business because they apply a one-size-fits-all approach to the networking process. The. true secret to effective networking is to tailor the. process to suit each individual situation.. .
Using a Jungian behavioral approach to networking, "Turn Small Talk into Big Deals" reveals four distinct conversation styles that people use: competitive, amiable, . supportive, and serious. The book teaches readers how. to customize their business communication for maximum. results.