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Apparel Product Design and Merchandising Strategies

   
지은이 Cynthia L. Regan   |   출판사 Pearson Prentice Hall  |   발행일 2007년 08월 31일   |   언어 : English
 
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판매가 119,200원77,500원 35%
마일리지 1% 1,190원
발행일 2007-08-31 | 중량: 0.93 kg | 사이즈: 18.4*24.4*2.6 cm
ISBN 0131197592 | 9780131197596
기타정보 원서 | 522쪽 | $ 103.4 | Hardcover
예상출고일 2~3일 이내 (근무일기준)
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Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it. Professionals working in Apparel Manufacturing and New Product Development within the Fashion Design Industry.
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