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Helvetica Forever: Story of a Typeface

   
지은이 Lars Muller   |   출판사 Lars Muller Publishers  |   발행일 2009년 02월 27일   |   언어 : English
 
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판매가 68,600원50,800원 26%
마일리지 1% 690원
발행일 2009-02-27 | 중량: 0.73 kg | 사이즈: 19.2*26.6*1.7 cm
ISBN 3037781211 |  9783037781210
기타정보 원서 | 128쪽 | $ 49 | Hardcover
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Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a" a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helveticaa (TM)s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields a" from signal design to party flyers.
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