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Writing for the Mass Media

   
지은이 James G. Stovall   |   출판사 Allyn & Bacon  |   발행일 2009년 02월 01일   |   언어 : English
 
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판매가 136,100원115,700원 15%
마일리지 1% 1,360원
발행일 2009-02-01 | 중량: 0.75 kg | 사이즈: 21.3*27.2*1.5 cm
ISBN 0205627846 |  9780205627844
기타정보 원서 | 384쪽 | $ 93.2 | Paperback
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Now in its Seventh Edition, "Writing for the Mass Media" remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing-inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of "Writing for the Mass Media" makes it an excellent book for the introductory level writer.
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