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Relationship Selling

   
지은이 Mark Johnston   |   출판사 McGraw-Hill  |   발행일 2009년 03월 27일   |   언어 : English
 
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판매가 290,900원241,400원 17%
마일리지 1% 2,910원
발행일 2009-03-27
ISBN 0073404837 |  9780073404837
기타정보 원서 | 448쪽 | $ 207.75 | Hardcover
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Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
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