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The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

   
지은이 Mitch Carson   |   출판사 WILEY  |   발행일 2008년 11월 01일   |   언어 : English
 
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판매가 34,900원26,200원 25%
마일리지 1% 350원
발행일 2008-11-01 | 중량: 0.48 kg | 사이즈: 16.3*22.6*3 cm
ISBN 0470270357 | 9780470270356
기타정보 원서 | 304쪽 | $ 24.95 | Hardcover
예상입고일 15~20일 소요예정 (근무일기준)
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    Product Description
    How to create a successful promotional product campaign for any business
    According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.



    From the Inside Flap

    The effectiveness of promotional pro-ducts is well documented. Research shows that customers—both new and old—who receive promotional products return sooner and reorder more quickly and more frequently than those who receive no promotional incentives. And because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times—like silent salesmen—without added cost to the advertiser. In The Silent Salesmen, direct marketing expert Mitch Carson introduces proven, simple promotional product strategies guaranteed to increase sales and profits.

    Carson's comprehensive study of sales promotion will help you develop a personalized program for a variety of objectives. He provides step-by-step advice on developing your own marketing plan and a comprehensive advertising campaign for any budget. He also offers his expertise on trade shows and reveals how to maximize your participation and use promotional products to enhance your image in your community. He shares his personal collection of trusted resources to eliminate all the guesswork in putting your plan into action. In addition, Carson offers a wealth of real-life success stories about how the creative use of promotional products dramatically impacted the bottom lines of companies both large and small.

    The Silent Salesmen promises to transform the way businesses promote their services and improve their bottom lines—whether they are owner-run microbusinesses, mom-and-pop retail outlets, local service providers, or even independent salespeople.?Whether you're looking for a way to use promotional products to motivate your staff, generate more business, encourage customer referrals, increase trade-show traffic, introduce a new product, or support your community, The Silent Salesmen will show you how.


    준비 중입니다.
    Mitch Carson is an award-winning direct marketer, consultant, author, and columnist. He operates Impact Products and runs the Black Belt Direct Marketing program. Carson's product ideas and techniques have earned him numerous spots on QVC and Home Shopping Network, along with features on Fox News and Reuters worldwide. Impact Products has developed programs for such clients as Apex Fitness Group, National Academy of Sports Medicine, General Services Administration (GSA), and a variety of restaurants, retail operations, and professional practices. For more information, please visit www.MitchCarson.com.
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