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Type for Type: Custom Typeface Solutions for Modern Visual Identities

   
지은이 Victionary   |   출판사 Academic Renewal Press  |   발행일 2019년 10월 29일   |   언어 : English
 
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판매가 55,900원43,000원 23%
마일리지 1% 560원
발행일 2019-10-29
ISBN 9887903426 | 9789887903420
기타정보 원서 | 288쪽 | $ 39.95 | Paperback
예상출고일 금일 가능 (근무일기준)
배송비 무료배송
    정가, 판매가는 항공 운임료 포함
Graphic Arts
월간지수 100p 1 위
   
도서재고 미국 실시간 현지재고 - Indiana : 0 권, Tennessee : 0 권
주의사항 해외주문원서는 취소 및 반품이 불가능합니다. (단, 파본이나 오발송은 제외 입니다.)
 

The business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing its unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brand over the long term.

Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, with insights into key processes and techniques to inspire both designers and clients alike.
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