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Architect's Essentials of Starting a Design Firm

   
지은이 Bradford Perkins   |   출판사 WILEY  |   발행일 2003년 04월 21일   |   언어 : English
 
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판매가 63,000원51,660원 18%
마일리지 1% 630원
발행일 2003-04-21 | 중량: 0.32 kg | 사이즈: 16.3*21.2*1.9 cm
ISBN 0471234818 |  9780471234814
기타정보 원서 | 272쪽 | $ 45 | Paperback
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Easy access to crucial business information for design professionals

Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you: *Authoritative advice from leading national figures *Flip-and-find access to critical business information *Bulleted lists and callout boxes for quick reference *Clear, insightful explanations of complex business topics

Architect’s Essentials of Starting a Design Firm presents a thorough, organized approach to building your own design firm or expanding an existing firm. Written by two leading experts in the field, this authoritative resource offers real-world tips and guidance, as well as pitfalls to avoid, to give your practice the best chance for success. Coverage addresses all aspects of getting started, from preliminary analysis of personal skills and resources preceding a startup (including creating a business plan and evaluating initial costs) to business and marketing strategies to keep your firm going. This complete reference also gives the solid, hands-on advice you need to manage such nuts-and-bolts issues as firm organization, personnel requirements, fee setting, contract negotiation, creating a budget, legal considerations, and much more.

Architect’s Essentials of Starting a Design Firm is a peerless, single-source reference for everyone starting or running his or her own design firm. *Step-by-step guidelines to understanding and evaluating the goals, risks, and rewards of starting a design firm *Helpful strategies, information, and considerations for building a startup from the ground up *Real-world knowledge for building or expanding a design firm

Introduction
Chapter 1. Deciding Whether to "Go on Your Own"
Chapter 2. Marketing and Sales
Chapter 3. Financial Management
Chapter 4. Negotiating Fees and Contracts
Chapter 5. Organization and Personnel
Chapter 6. Legal and Ethical Issues
Chapter 7. Resources and Support
Chapter 8. Strategic and Business Plans
Chapter 9. Planning for Excellence
Chapter 10. Potential Causes of Failure
Chapter 11. Getting Started
Chapter 12. Study Guide
Appendix A. Firm Typology
Appendix B. Charting Your Course
About the Authors
Index.
PETER PIVEN, FAIA, is a principal consultant of The Coxe Group, Inc., in Philadelphia, the oldest and largest multidisciplinary firm providing marketing and management consultation to design professionals. Author of Architect’s Essentials of Ownership Transition (Wiley), he guest lectures at the University of Pennsylvania Graduate School of Fine Arts, the Harvard Graduate School of Design, and Rensselaer Polytechnic Institute.
BRADFORD PERKINS, FAIA, OAA, AICP, is the founding principal of Perkins Eastman Architects, PC, a twenty-year-old architecture, planning, and interior design firm based in New York. He is a frequent lecturer on design and design-firm management topics, as well as the coauthor of Building Type Basics for Elementary and Secondary Schools (Wiley) and many industry articles.
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