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Emerging Markets and E-Commerce in Developing Economies

   
지은이 Aboul Ella Hassanien   |   출판사 Information Science Publishing  |   발행일 2011년 05월 20일   |   언어 : English
 
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판매가 273,000원226,600원 17%
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발행일 2011-05-20 | 중량: 1.43 kg | 사이즈: 21.8*28.4*3 cm
ISBN 1605661007 | 9781605661001
기타정보 원서 | 474쪽 | $ 195 | Hardcover
예상입고일 12~18일 소요예정 (근무일기준)
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    High Internet penetration in regions such as North America, Australia, and Europe, has proven the World Wide Web as an important medium for e-commerce transaction. Despite the soaring adoption statistics for those already developed societies, diffusion rates still remain low for the less developed countries, with e-commerce in its infancy. Emerging Markets and E-Commerce in Developing Economies enhances understanding of e-commerce models and practices in less developed countries, and extends the growing literature on e-commerce. An essential addition to worldwide library collections in technology, commerce, social sciences, and related fields, this essential contribution expands the body of knowledge in the field with relevant theoretical foundations, methodologies, and frameworks, to the benefit of the international academic, research, governmental, and industrial communities.

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