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Advertising Now. Online with DVD

   
지은이 Julius Wiedemann   |   출판사 Taschen  |   발행일 2006년 10월 01일   |   언어 : English
 
판매가 71,000원42,600원 40%
마일리지 0% 0원
발행일 2006-10-01
ISBN 3822849561 |  9783822849569
기타정보 원서 | 448쪽 | $ 39.99 | Turtleback
예상출고일 2~3일 이내 (근무일기준)
배송비 무료배송
   
Graphic Arts
   
판매가능 1부 (아울렛도서는 반품이 안됩니다)
도서상태 95%
상태 매우 양호 : 새도서라고 생각하시면 됩니다.
위 도서의 정상도서
  Advertising Now. Online with DVD
Taschen I Julius Wiedemann
 

Book Description
Ads in cyberspace: the best campaigns on the web today
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

From the Publisher
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
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